As 2019 slowly comes to a close. I thought it was the perfect time to re-share one of my biggest moments in 2019. For those that missed it, in February 2019 I released my first sneakers with Asics and Foot Locker. Today I'm reposting a podcast where I tell the story how everything happened with Mark Brickey of Adventures in Design Podcast.
In the interview I shared how a major injury forced me to pivot into sneaker artwork. I also share how my sneaker art landed me on Foot Lockers radar. During the interview I share how the opportunity to design my own sneakers came at one of the lowest points in my life. How battled through the lost of my father a few months prior to the opportunity. If you've ever wonder how to break into the sneaker business or how to become a freelance artist then this podcast is definitely for you. Sit back, relax and enjoy the podcast.
You can find more of great podcast about the business of design, becoming a free lancer designer or becoming a better artist from Mark on
Hey Everyone! It's Anderson Bluu and this weeks video takes place in London, England. During my trip I check out Big Ben, The London Eye, and Parliament. I also check out some of the best food at the south bank market. After I finish exploring the city a set up shop for Sneaker Con London and meet the locals in the area. During the show i walk around and check out some of the best items at the show. So sit back, relax and enjoy this weeks Vlog. Leave a comment and let me know what you think of the video Thanks!
Hey Everyone! It's Anderson Bluu and this weeks video takes place in Melbourne Australia. This is my 5th stop on the Anderson Bluu World Tour and my second time in Melbourne. During my trip I decided to do something different and check out all the best food in the area. If you're a foodie like me then you need to see this video from begin to end. So sit back, relax and enjoy this weeks Vlog. Leave a comment and let me know what you think of the video Thanks!
Hey Everyone! It's Anderson Bluu and welcome to my new series entitled the Bluu Print: Your Guide to Building a Brand. In this weeks video I talk about the top 5 ways to get your products into stores. Below is a full breakdown of each method i cover in the video
Find the buyer:
The first step you need to take in order to get your product in a retail store, is to figure out who your buyer is. One of the most common misconceptions that people make when it comes to getting their items into a store is thinking that the owner or manager is a key decision-maker in that process.
Every store has a buyer, and the main job of the buyer is to stock the store full of items they feel their customers will want to buy. If you can win this person over, you’ll be one step closer to getting items into a store.
Send an email:
I’m not going to lie, getting a stranger on the phone to pitch your product might seem like a daunting task. However, an email introducing yourself and what you do could be the perfect icebreaker. The email should contain the following:
1.Who you are
2.Business you work for and represent
3.A catalog of the items (preferably a line sheet)
4.Your contact information5.
5.Why you think your product is the perfect fit for the store
I’m gonna be honest with you, you might not get an email back from some of the stores you contact, but this is a perfect way to get the ball rolling.
This is probably the fastest way to get in touch with a buyer at a store. If you’re not sure who the buyer is, the best thing to do is to call to ask. Once you know who the buyer is, introduce yourself and make your pitch. I would recommend sending some samples so they can see what you’re selling. Also, set up a meeting so you can show and display items and you intend them to be seen.
Set up a meeting:
If you’re able to get a meeting with the buyer to showcase your items, this is the best way to get your products in a store. It’s very difficult for a person to make a decision based off only an email, with no context for who you are, or what your brand is about.
This is a Hail Mary idea, but I’ve heard from a few people that it works. You could always send a package full of sample items that you think will fit great into their store. Also, including a catalog or a line sheet about what and where they can order your products.
Those are just a few options you can try to get your product in a store. Unfortunately, the same method won’t necessarily work for every store, so I suggest mixing it up and trying a little bit of everything. Also, it might not work on the first attempt, or even the second, third, or tenth, but I do know if you stay consistent and keep using these tactics, you will be able to get your items into stores. And that is a big step towards increasing your revenue and growing your company.
Hey Everyone! It's Anderson Bluu and this weeks video takes place during Complex Con Chicago. I spent the day at the Saturday show and checked out the best collaborations, sneakers, and clothing at the show. I also did a few interviews with some of the local artist to get some tips for anyone looking to break into the street wear industry. One of the most notable interview of the day is with the Sneaker Customizer Sneaker Surgeon. This video is loaded with content from the event and helpful info for anyone looking to break into the street industry. So sit back, relax and enjoy this weeks Vlog. Leave a comment and let me know what you think of the video Thanks!